WHO: Sina Djafari, GSB 00 (and MS Engineering at Stanford)

Design Public is an online store equivalent to the popular Dwell Magazine - cool modern furniture that we all want. The company promotes individual expression, educates on design and sells modern furniture. If you sign up for their newsletter you can see how much fun the founders (Sina and his co-founder Drew) are having. I have to warn you - this isn't your parents furniture and this isn't IKEA.

The team at Design Public has figured out their customers and have tailored the service to match their needs. Standards such as free shipping, no hassles return policy and brain-dead-simple product search are good examples of this. The product search is very intuitive given that you can shop by room, by category or brand. No haggling with designer salespeople who are too cool to bother selling to you and forget about paying for overpriced delivery.

Here are a few of the types of things they have:







Today is being described as one of the biggest shopping days of the year - see the counterstory here. Regardless of rank, today is a big online shopping day and hopefully a big one for Sina and Drew. I hope most of their traffic is in the "buy online" category, not the "shop online" category that the news seems to be hyped about.