Tuesday, November 07, 2006
WHO: Andre Vanier, GSB2004
Andre started 1-800-411-SAVE when he finished business school a couple of years ago. He just launched the nationwide coverage recently. The idea is simple...never pay for 411 services again, and he will make the problem go away by selling advertising. The vision is to be the 411 for people who want to save on the telephone with special offers and discounts, much in the same way that consumers have become accustomed to on the internet with search.
I think an example is important here. If you want to order flowers, you can call 411 and ask for a florist and you will be happily connected for no ADDITIONAL charges but you will pay somewhere around $1.50. Instead if you use 1-800-411-SAVE then the operator will give you the florist number after a 15 second phonmercial from 1-800-FLOWERS offering you 15% off any order. Simple, easy, everything is the same except the number you dial and the bill
He does have some competition - Jingle Networks - but you can bet Andre is going to give them a run for their money. Together they can take on the telco's...
SUPPORT ANDRE - try 1-800-411-SAVE, store it in your cell phone, and tell two friends.